In the contemporary world, social media is the center of the shopping experience, as customers value what is shared on social networking sites like Facebook, Twitter, Instagram, Pinterest, etc. eMarketer states that 36% of people have accepted the importance of social media content in their shopping decisions.

E-Commerce significantly differs from the traditional way we used to do business. In the era of technological development and the global pandemic, both customers and businesses faced the need to move online. What makes it unique?

If you want to start a paid social media campaign, but feel overwhelmed at everything that goes into it, we’re here for you. We did all the legwork and compiled a handy beginner’s guide to running a successful social media campaign to ensure you have everything you need to get started.

Arranging to ship requires the integration of online and offline strategies to draw customers to complete their transactions. It entails identifying online customers through internet advertising and email and using various approaches and tools to entice customers to buy.

The idea behind arranging to ship is to move goods from one point to another efficiently and conveniently. The key to your business growth in this era is online-to-offline (020) e-commerce, although it is likely to remain effective even after the pandemic.

To run a secure, reliable, and functioning freelance business, you need to work with contracts. Contracts act as a safety net for your business and clients. But what should you include in your contract? And do you have to sign one?

Great product descriptions add to product pages by selling your products to actual customers, not merely as paragraphs meant to boost your SEO ranking. I see you, marketers. Well-crafted descriptions can draw your potential buyer in, pique their interest and make them want to know more. The best product descriptions make your products irresistible, so your customer has to make a purchase there and then.

Selling products in the marketplace requires online sellers to look for effective ways to reach their potential customers. Having fine products and services is one thing and availing them to your customers is another.

How you present your brand determines the success of your enterprise based on whether the customers are satisfied or not. After establishing a great business, take time to go to the marketplace with your best offering. Here are ten reasons why you should do so.

CRO (conversion rate optimization) is currently one of the most popular topic in eCommerce marketing today. Over time, marketers have found the practice of modifying certain website elements and testing them to prove their effectiveness in their toolset. For example, the red CTA button on an eCommerce website is proved to be more effective than a blue button upon split testing. That's how CRO works.

Setting up and running an e-commerce website is time-consuming and requires careful planning. You need to identify a brand, analyze the competition, understand your audience and design a website that will yield results.

Many marketers focus on the initial stages of an e-commerce website launch without considering what to do after launching the site. If you have done the basics such as SEO and paid search, but are not getting the desired results, consider implementing the following tactics.

In the traditional method of learning how consumers reach a business, salespeople used to ask "How did you find us?" question. This is a rudimentary way of finding out the source of a phone call, and the collection of each calls to generate a detailed report is hard to come by if there are a large number of sales reps receiving calls.