Blog Category

What is a sitemap?

A sitemap is the file that you specify to let the search engines know about the pages, videos, and images hosted on your website. By creating a sitemap, you can specify which pages are important, when they were last updated, and how often they were changed as well as alternate language versions (if any). You may also create an HTML version of the sitemap for your visitors to allow them to easily navigate your website.

Do you need AMP for your SEO?

Google is introducing new search algorithms such as mobile-first indexing and passage ranking as well as new frameworks like advanced mobile pages (AMP). Page load time is a key factor in search rankings, and more and more users are searching from mobile devices than desktop. The key takeaway from this is (1) speed and (2) mobile-friendly.

How does domain age impact SEO?

There is a myth about a domain age where many believe that an older domain will rank better than newer domains. Since Google and many search engines do not reveal their ranking algorithms, so no one knows for sure whether the age of a domain impacts SEO. A logical view of this myth would suggest otherwise because some very popular domain names are bought for the purpose of cybersquatting (a.k.a domain squatting) and domain flipping.

What is passage ranking?

Google introduced the term, passage indexing, in October 2020 to rank "passages" to help users find answers to specific questions easily. The term is now renamed to passage ranking, and it is fully live in the United States as of 2021-02-10.

10 Chrome extensions for digital marketers

One of the best features of chromium browsers including Chrome, Opera, Vivaldi, and Brave is the ability to install browser extensions and add capabilities not built into the browser. There are thousands of browser extensions, and we have hand-picked a handful of "free" extensions that are useful to digital marketers. We've displayed the extensions in no particular order, so explore the extensions and see if it's worth to you.

How to Generate Good SEO Keywords?

Search Engine Optimized (SEO) topics (also known as keywords) are a very common thing in today’s world which a lot of websites and blogs utilize to generate web traffic. These topics are different from other topics in that they utilize special keywords which are usually used in search engines. Because of this, these topics grant a high chance for the website which hosts them to appear on the results page of one of these searches; thus, increasing the chances of the website gaining web traffic. It is for this reason why many websites focus on publishing SEO topics; however, there are some who struggle to feasibly accomplish this.