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The general rule of thumb in marketing circles is that when utilizing web forms, optimization requires their shortening. Indeed, this is a logical conclusion in that, generally speaking, people will be perturbed by a long list of questions. The golden rule is usually five fields or less, but of course, depending on exactly what you are selling, that may be impossible. Long web forms are necessary for a host of services and products, so reducing your form to five fields or fewer is just not an option for many businesses. If you are stuck with your long-form, how do you go about maximizing conversion rates, then? These simple steps will reveal exactly how.

Apart from fast page load speed, stable web performance, and effective marketing strategies, eCommerce websites should also load properly on all devices. This is where a responsive web design comes into play. With it, mobile users can see all site content clearly and navigate through web pages easily, whether they use a tablet, desktop, or smartphone.

A sitemap is the file that you specify to let the search engines know about the pages, videos, and images hosted on your website. By creating a sitemap, you can specify which pages are important, when they were last updated, and how often they were changed as well as alternate language versions (if any). You may also create an HTML version of the sitemap for your visitors to allow them to easily navigate your website.

What are Client Hints?

Client Hints is a new feature introduced by Google on Chrome browser and is later adopted by other browsers and included in the HTTP specifications. Client Hints was developed to help deliver responsive web easier and faster, and also makes it easier for webmasters to markup less code.

Google is introducing new search algorithms such as mobile-first indexing and passage ranking as well as new frameworks like advanced mobile pages (AMP). Page load time is a key factor in search rankings, and more and more users are searching from mobile devices than desktop. The key takeaway from this is (1) speed and (2) mobile-friendly.

What is ICANN?

The Internet is a part of our lives, and can no longer live without it. We use it to check our daily weather forecast, read morning news briefs, trade stocks, and listen to our favorite music on Spotify. What makes the World Wide Web possible is domain names, and ICANN is the organization that manages them.

What is a heat map?

Development of heat maps dated back to the 19th century to provide a graphical representation of complex data so that it is easier for humans to analyze at-a-glance. Back then, a gray-scale shading was used to depict data patterns and the darker color was used to indicated dense values while lighter color was used to depict lesser values. A few applications of heat maps include depicting weather reports, real estate market data, and financial market analysis. The beauty of using heat maps is that you don't have to read a table of data in rows and columns to understand complex data, but rather view a simple colored map to grasp the big picture of data representation.

HTTP Status Codes

When a browser requests a webpage, the server returns the response with an HTTP status code. Regardless of whether the server fulfills your request, the server will always return a status code to indicate the response was successful. If the server fails to return a response, the status code will indicate why it failed. The HTTP Status Code is returned as a part of the HTTP response header from the webserver.

A user agent is a string sent to the webserver when a page is requested by a browser. User Agent is a request header that is included with other HTTP headers and sent by the browser to identify itself which operating system and type of browser it is. The user agent is sent with every HTTP request it makes to a web server. Each browser provides a built-in user agent string when making a request, but this string can be changed by a user.