A conversion is a key metric in digital marketing that represents the successful completion of a desired action by a user, and it is a critical component of measuring the success of your website and marketing efforts.
Tracking conversions is important because it allows you to measure the effectiveness of your marketing campaigns in achieving your business goals. By tracking conversions, you can identify which channels, campaigns, or traffic sources are driving the most conversions, and adjust your strategies accordingly to optimize for higher conversion rates.
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