Essential tools to improve your SEO copywriting

Digital marketing has become an integral part of today’s business operations. Advances in communication technology and the massive adoption of smartphones, web-based applications, and mobile apps have forced companies to follow customers online, diminishing the demand for traditional marketing channels such as billboards, radio, magazines, and TV. However, unlike TV ads where primetime matters the most, or billboards where location is everything, digital marketing is all about content.

This is where the world of SEO copywriting comes in; an interesting endeavor with the power to elevate your online presence and drive organic traffic to your website. It’s all about attracting customers using relevant and accurate information. In this short article, we’ll delve into the art of SEO copywriting, the tools involved, how you can use them to optimize your online marketing initiatives, and how to check for chat GPT plagiarism and eliminate it from your articles. Read on to understand!

Importance of SEO copywriting

Before delving into SEO copywriting, it’s important to highlight its importance in today’s digital space. Primarily, it helps organizations improve their website ranking on search engine results pages (SERPs). When a potential customer keys in search terms or phrases in their browser, e.g. smartphones, search engines populate the list of all companies and individuals selling or discussing the product. However, only the SEO-optimized links will be ranked highest, thereby becoming more visible to potential customers, and improving their chances of closing sales.

SEO copywriting also enhances user experience by providing real value. Imagine searching for a product online and all the links you get are either broken or misleading. The experience can be dispiriting! SEO prevents such cases, by ensuring that valuable, accurate, and relevant information is prioritized. It also improves web traffic and gives businesses a competitive advantage. In other words, using SEO optimally is like booking an advertisement slot during prime news or picking the most visible location for your billboard. It will always improve visibility, engagement, and, ultimately, sales.

Copywriting tools

The internet is awash with SEO tools. While most of them are free, top-quality ones can be pricey. For a start-up with a tight budget and a lot of content to create, the following could be your alternatives:

Yoast

WordPress plugin has uncountable plugins. However, Yoast stands out as one of the most popular solutions for improving web SEO compliance. Simply put, it optimizes websites for search engines. Yoast is loved by many SEO experts because of its real-time feedback. It allows users to check, revise, and update content quality, keyword usage, and meta tags on the go. It runs continuously, accessing pages and posts and offering suggestions on readability, format, titles, and descriptions.

Advanced users can employ the tool to generate XML sitemaps and check for broken links, which often lower web rankings. It’s also an invaluable instrument for managing canonical URLs, which Google often treats as duplicates. If you’ve not tried Yoast, you’re missing out.

Textero AI

Content is the most important asset in SEO. Over the last few years, it has been one of the highest-paying online jobs. The high demand for content attracted many companies and individuals, creating one of the biggest industries globally. And where the money is, technological solutions follow.

In the early 2000s, a few companies began testing automated writing solutions with varied levels of success. It wasn’t until 2023 when CHATGPT-4 hit the market, completely revolutionizing SEO and writing as we know them. Since the development of the system, many apps and platforms have merged for creating texts. However, most of them are still in developmental stages, making them unreliable. Textero is probably the only exception. It was developed at lightning speed yet remains one of the most reliable AI-based writing tools.

If you want to create voluminous content, it’s cheaper and more efficient to use Textero. All you’ll need is to input the right instructions into the platform and let it do the work for you. The system provides accurate, up-to-date, and relevant feedback that resonates with various audiences within seconds. However, you should note that it is prone to producing content that Google crawlers and ChatGPT detectors may classify as AI-generated. This may get your website penalized.

Grammarly

While Textero is an incredible tool for generating content, its output often contains mistakes, mostly grammatical, stylistic, and structural issues. This is common in all learning tools. However, some are better than others. Grammarly, for instance, has been in the market for over a decade, helping writers and content creators edit and proofread their works with ease. Learning from experience, its developers have improved its reliability and efficiency significantly. You’ll hardly find a better proofreading and editing tool than Grammarly. Moreover, it’s affordable and easy to use, making it an invaluable companion for content creators.

You can use other tools like Textero to create content – consider them a first draft – and use Grammarly to check for grammar, spelling, and punctuation errors. The tool is also important in improving the readability of articles. Not forgetting that Grammarly has an inbuilt plagiarism checker to help you ascertain the originality of your content.

Rytr

Rytr is easy to overlook or ignore. It remains one of the least popular AI-based writing solutions in the market. However, the simple tool can save you a lot of money and time if used correctly. Its hidden gem is a comprehensive backlink analysis tool. Many websites suffer from broken or corrupted internal and external links, which lower their overall ranking. Solving the problem, especially for non-tech users can be expensive and draining –if you decide to learn how to do it yourself.

That’s where Rytr comes in. All you need is to input your website’s URL in the system and press analyze. It will automatically identify the quality and quantity of its backlinks, helping you to identify opportunities for link building and improving your overall domain authority. The beauty of it all is that it’s free!

Keyword planner

The success of your SEO campaign is primarily dependent on your keywords. Imagine someone who doesn’t understand a language at all trying to win a woman. Now imagine a seller shouting gibberish at the corner of a market. Despite their efforts, the two individuals are unlikely to achieve their objectives or make any progress at all. Using the right keywords is like singing with the right tune and tempo.

Google Keyword Planner is an invaluable tool for discovering new and high-performing keywords and monitoring their performance over time. It can help you know about emerging or declining trends, allowing you to take full advantage of market dynamics. Optimizing content according to market shifts can be the difference between success and failure, especially for SMEs.

Another alternative is SEMrush, which has become very popular over the last few years. Apart from helping you discover new and high-performing keywords, it will also assist you with your competitor’s vital data, e.g. what works for them, how, and when?

Google search console

Google’s dominance of online marketing allows it to dictate most terms and conditions of service. For example, when it introduced originality tests, most websites responded by redoing their non-original content. Other companies spent millions of dollars to create new non-plagiarized articles for their products and services. Earlier this year, it indicated that organizations and marketers that use AI to write their articles would get poor rankings. This was also followed by a massive response from users.

Due to these frequent changes, Google introduced its in-house search console that companies can use to monitor their website’s performance in online searches. The tool provides insights into the impressions, clicks, and average position of a given web on search results, i.e. the position your company appears in when someone browses for a product or service you offer. While this may seem simple, it helps marketers identify any technical issues that may be impacting their SEO campaigns.

SEO copywriting best practices

Leverage multimedia

Studies have proven that humans are visual beings. They’re easily hooked by what they see. Consequently, marketers using traditional techniques such as TV, billboards, newspapers, magazines, etc. have prioritized visual appeal in their ads to improve engagement, impact, and sales. in the age of digital marketing, tactics have changed significantly. However, visual appeal remains the cornerstone of attracting and hooking potential customers. As such, it is imperative to incorporate relevant images, videos, and audio files into your content as an SEO specialist.

Insights from digital marketing experts show that multimedia content can help improve engagement, time on page, and other key SEO metrics. Try incorporating descriptive file names, alt text, captions, and transcripts in your articles to enrich them, and make them discoverable, and accessible. You can go further and share them, especially videos, on social media platforms to improve traction and reach.

Use links

Links, if used effectively, can improve your site’s SEO performance significantly. You can use internal links in your article to help readers navigate the content. This is especially helpful with long texts. Most importantly, internal links help search engines navigate your pages more easily, improving your article’s ranking in the process. However, you must use them sparingly to avoid overcrowding pages.

External links play equally important roles. Unlike internal links that bounce within the same page or article, external ones are outbound. They lead to other high-quality and relevant websites with related information. They provide credibility and authority, demonstrating that your content is well-researched.

While many people simply add external links to their articles as a formality, it is crucial to choose only the best, most authoritative, trustworthy, and most credible websites to add. Google uses the quality of your links to rank your site. Therefore, it can step down your visibility if your website is associated with substandard or questionable external links. On the other hand, it can use quality links to improve crawlability, relevance, and trustworthiness - key factors used in website evaluation and ranking.

Analyze performance

Success is often an outcome of small progressive improvements; what the Japanese call kaizen. Any person who embarks on a project but lacks tools for evaluating their progress is bound to fail. In SEO, it is critical to monitor your performance continuously to stay ahead of the competition. Any laxity can see your company move from the top to the bottom in a matter of days. A good example is the BMW case of 2006. The company was caught by Google stuffing keywords on doorway pages to attract traffic. Unfortunately, it was heavily punished and its website’s ranking dropped drastically. It took a massive financial investment and time to regain the search engine’s trust.

There are a few tools in the market for performance analysis. For example, SEMrush and Rytr can be invaluable tools for tracking and evaluating website traffic, bounce rate, and conversion rates, which are essential metrics for performance analysis. You don’t need to make marketing and business decisions based on emotions or competitors’ activities when more accurate and reliable data-driven options are available.

Performance analysis allows you to draw an accurate picture of where you are and where you’re heading, which is vital for refining your content, optimizing your site structure, and targeting the right keywords to attract more qualified or valuable leads. Done correctly, it can help you maximize your ROI seamlessly.

Emphasize quality

Copywriting is simple yet complex. Some people think it’s all about creating a lot of content to manipulate search engines. However, in reality, it’s about producing high-quality materials that are relevant to your products or services. Google is interested in people’s online experiences and, therefore, emphasizes quality over volume. It knows users don’t want to be bombarded with endless content that’s not relevant, useful, informative, or engaging. As such, Google rewards businesses and individuals who take the time to create well-researched, original content that addresses user needs. Therefore, if you want your SEO to be more impactful, you must prioritize quality over anything else. This way, you’ll make Google trust that whatever the information they convey from your website to users is trustworthy and relevant.