Optimizing E-Commerce Websites: The Benefits of Using PNG Image Format

E-commerce websites provide a streamlined approach to reaching your target market effectively. By facilitating 24/7 trading without geographical limitations, businesses can significantly boost their sales. Through an E-commerce platform, you gain access to your target audience globally, transcending physical boundaries. Unlike brick-and-mortar outlets, which have limited clientele reach, E-commerce websites offer unparalleled accessibility to clients and customers anytime, anywhere.

What is WebP file format?

WebP is an image format developed by Google that aims to provide both high-quality compression and fast decoding for web images. WebP offers a compelling combination of image quality, compression efficiency, and feature support, making it an attractive option for web developers and content creators looking to optimize image delivery and performance on the web. Although major web browsers such as Google Chrome, Opera, Microsoft Edge, and Mozilla Firefox support WebP, not all browsers support WebP image format.

What is PNG file format?

PNG, which stands for Portable Network Graphics, is a popular image file format widely used on the web and in digital graphics. While PNG files are typically larger in size compared to formats like JPEG, they offer superior quality and transparency support. PNG compression techniques help reduce file size, but they may not achieve the same level of compression as lossy formats like JPEG or WebP.

Which image format should you use on the web?

Given the importance of maximizing the effectiveness of E-commerce platforms, it's crucial to optimize every aspect, including visual content. Images play an essential role in search engine ranking, attracting more consumers to your website. Additionally, the image format is crucial. The PNG format, being platform-independent, preserves image quality and ensures compatibility across various devices and platforms.

Consider converting WebP files to PNG format for improved compatibility across various platforms and devices. PNG images are widely supported on different platforms and machines, ensuring accessibility for a broader audience. Given that a significant portion of E-commerce traffic originates from mobile devices, PNG is particularly suitable for WAP-enabled browsers. By using PNG images, you can ensure that the layout and format remain intact on WAP without any loss of quality.

E-Commerce Website and PNG

There are certain reasons for using PNG file format for an E-commerce website.

Wider Acceptability

The PNG file format enjoys broader acceptance compared to WebP, which is a newer image format designed for websites. PNG files are easily downloadable and platform-independent, contributing to their widespread acceptance. Although WebP file format is designed for the web, it isn't quite accepted as the platform-independent choice yet.

Compression Format

PNG is a lossless file format meaning image quality is not compromised. This is critical for E-commerce websites where product images should be in perfect shape. This is necessary to showcase the details of a product accurately. You can turn images from WebP file to PNG before placing them on website pages.

Web Compatibility

Various browsers widely support PNG and it is a reliable image format compared to any other. PNG is a reliable choice for designers to display images on e-commerce websites. Ensure product images are viewed properly without any compatibility issues with browsers. Turn WebP into PNG format especially when inserting product images in the website.

Color Depth

PNG supports a wider range of color depth compared to WebP. So change the WebP file to PNG for better adaptability. It includes 24-bit RGB color to ensure product colors are accurately displaced to the consumers. Consumers do want an accurate representation of color for making purchasing decisions. This issue can be spotted in the clothing and garments industry. It is necessary to convert images from the Web picture to PNG before displaying them on the website.

Lossless Editing

PNG is a lossless image format and developers can do multiple edits without losing the quality of images. For E-commerce websites do need to replace product images after a certain period due to changes in product features. Convert all image formats like JPG, and WebP files to PNG format before placing them on an E-commerce website. PNG images are easily downloadable regardless of the operating system and browsers.