The Rise of AI and Its Impact on Content Marketing: Navigating Google’s Evolving Standards

Google is the biggest search engine, as over 85% of people use it regularly. This shows the trust level of visitors in the information Google provides when someone searches. However, Google wasn’t always the ultimate king. There was a time when Google was behind Yahoo and MSN in the race for the most popular search engines in the world. Google took over Yahoo and MSN and currently has an 85% market share.

Just as OpenAI launched ChatGPT in November 2022, a lot of people thought that AI was going to end the reign of Google. It is because Google has been putting so much emphasis on content’s quality and originality. These are the two main attributes AI content tends to lack.

Am I making a very big claim here? Is it really the case that generative AI tools like ChatGPT, Gemini, and Claude are not capable of providing quality and unique content? I am a content writer turned SEO specialist and observe the way in which AI content is generated.

Previously, we used to have tools like article spinners who’d spin our content and make it plagiarism-free. Then we got paraphrasing tools for rephrasing and rewriting. But it is an established fact that the majority of these tools are pretty ordinary. They spin content, replace words with difficult synonyms, and make readability difficult. This makes content bypass plagiarism detection.

But at what cost? Whenever the content is spun, it isn’t unique or original. This is something Google discourages users from doing. Google wants to have quality content that people interact with and share organically.

Generative AI tools are trained using LLMs (large language models) and big data. First, nobody knows whether the data that was used was accurate or not. Besides this, AI content for now lacks human perspective and reasoning and provides content that is oftentimes basic.

It is because generative AI tools are typically built to interact with users instead of providing content. Since last year, people have been using generative AI tools to produce content at scale, which wasn’t helpful at all. Google launched its core update (Helpful Content Update) in September 2023, penalizing websites that were publishing AI content massively.

Just recently, in the March core update, Google went one step ahead and de-indexed websites that were doing AI spam.

I am an advocate of the fact that AI tools can be used for assistance instead of people starting to use them as content writers. Since Google butchered websites with AI spam, what are the steps and alternative ways people need to use them?

I am writing this article to discuss more helpful content and alternative tools that use AI to improve content quality. Before we get into it, let’s discuss things that make content helpful.

What makes content helpful?

Understanding the helpfulness of content isn’t difficult. Here are some key things that make content helpful such as:

• It is always on the topic.
• It helps readers learn or understand something.
• It is something readers like to share with others naturally.
• It is written using easier English words and overall readability is easier.
• It is directed towards people instead of search engines for better ranking.
• It is written by a specialist who has credibility and experience in writing on similar topics.

These are some main things besides many others that make a piece of content helpful.

Now that Google is the first to penalize websites, other search engines, and social media platforms might follow them and make life difficult for those who are using AI improperly.

Now it is time for us to discuss the Impact of AI on different types of marketing.

The role and impact of AI in popular marketing types

AI has influenced marketing the most. Here are some popular marketing types and the role of AI:

1. Digital Marketing

AI helps digital marketers work smarter by automating tasks and providing data-driven insights. For instance, AI can analyze a company's marketing data to predict which channels and ad creatives will perform best. According to surveys, over 60% of marketing leaders already use AI for better audience targeting and personalization. When utilized properly, AI tools for lead generation enable more efficient marketing campaigns that speak directly to each customer's interests and needs.

2. Content Marketing

AI can help create and optimize all kinds of content like blog posts, videos, and social media updates. For example, AI-powered content writing tools could analyze data on popular topics and trending hashtags to suggest content ideas. Reports say around 30% of marketing teams already utilize AI for content creation and personalization. When leveraged well, AI allows marketers to produce more relevant, high-quality content at scale.

When used effectively, AI-powered news analysis allows marketers to stay ahead of the curve, producing high-quality, relevant content at scale. This approach not only enhances audience engagement but also positions brands as thought leaders in their respective industries by consistently delivering timely and insightful content based on the latest news and trends.

3. Social Media Marketing

AI tools can analyze vast amounts of data related to entrepreneurship life to help aspiring and established business owners optimize their strategies. For instance, AI can study audience demographics and content performance to recommend the best times and formats for posting. Additionally, integrating an AI video generator can streamline the creation of engaging video content tailored to specific audience preferences and trends.

According to research, over 75% of companies using AI tools for social media marketing saw increased customer engagement rates. When implemented thoughtfully, AI enables the creation of more targeted and effective social campaigns that better resonate with followers.

4. Search Engine Optimization (SEO)

AI can help businesses optimize their websites and content to rank higher on search engines. For instance, AI tools can analyze search data to pinpoint popular keywords and suggest content marketing examples to explore.

Studies show sites using AI for on-page SEO tasks see up to 25% more organic traffic. When leveraged correctly, AI allows marketers to create more relevant, SEO-friendly content that better matches user search intent.

5. Pay-Per-Click (PPC) Marketing

AI helps PPC advertisers get better results from their ad campaigns. AI can analyze huge amounts of data to predict the best ad targeting, messaging, and bidding strategies. Research shows companies using AI for PPC see up to 30% higher conversion rates.

When implemented correctly, AI allows more efficient and ROI-driven PPC campaigns that put the right ads in front of the right audiences. For example, the synergy between AI-powered advertising and AliExpress Dropshipping creates a powerful combination that can significantly outperform traditional drop-shipping methods.

6. Affiliate Marketing

AI tools can help affiliate marketers find better partnerships and promotional opportunities. For instance, AI can analyze data on product trends and audience interests to suggest relevant affiliate programs.

According to studies, sites using AI for affiliate marketing see around 15% higher commission revenue. When utilized effectively, AI allows affiliates to promote more personalized product recommendations that truly resonate with their audiences.

By highlighting the unique features and benefits of the Ola-style receipt generator to the right audience at the right time, affiliates can significantly boost conversions and maximize their earnings in this specific niche.

7. Influencer Marketing

AI can help brands find the best influencers and create more effective influencer campaigns. For example, AI tools can analyze data on influencers' audiences, engagement rates, and brand fits.

By using data generators and fine-tuning data distributions, marketers can:

• Create more accurate predictive models for influencer performance
• Simulate various campaign scenarios to optimize resource allocation
• Generate synthetic audience profiles to identify ideal influencer-brand matches

Research shows over 50% of marketers using AI for influencer programs reported better ROI. When leveraged correctly, AI enables partnering with influencers who genuinely connect with a brand's target customers.

8. Email Marketing

AI helps email marketers send more relevant and engaging campaign messages. Using AI, brands can analyze subscriber data to personalize email content for different segments.

Studies show emails created with AI have up to 30% higher open and click-through rates. When implemented properly, AI allows marketers to deliver highly tailored email experiences that speak to each recipient's interests.

Do Generative AI tools provide quality content?

Generative AI tools are specifically built to assist you in learning and understanding or to make your work better. Writing isn’t the main job for these tools and they can’t write quality content for you. But, if you’re using them the right way, they can help you write quality content.

AI tools cannot act as a substitute for a skilled resume writer, they can assist you in crafting high-quality content. In short, Generative AI tools aren’t capable of writing quality content but they can assist you in writing quality content.

15 online tools that can help digital marketers

1. Claude

Claude is an AI language model developed by Anthropic, designed to generate human-like text based on given prompts. This tool is used in various applications, including customer service, content creation, and personalized marketing campaigns. Claude can help optimize marketing efforts and improve engagement, by understanding consumer behavior.

Pros:

• User friendly interface.
• Claude can handle large volumes of data and generate content quickly.

Cons:

• The generated content sometimes lacks a human touch.
• Claude depends on the quality of the input data, which can affect the accuracy and relevance of its output.

Pricing:

• Free: 0$ free for everyone
• Pro: 20$ per person/month
• Team: 30$ per person/month

2. Paraphrasing tool

The AI paraphrasing tool helps you write and rewrite texts, sentences, paragraphs, and articles instantly. Paraphrasing tools allow professionals to rewrite content, avoid plagiarism, and ensure originality. Marketers can easily adapt and repurpose existing material for different platforms by utilizing AI paraphrasing.

Pros:

• This tool provides vast vocabulary.
• This AI provides grammar checkers and editing options.

Cons:

• Lack of originality.
• Sometimes it generates duplicate content.

Pricing:

• This AI paraphrasing tool is 100% free of cost

3. Grammar checker

Grammar checker is an artificial intelligence (AI) based tool. This AI checker is used to fix grammar errors, misspellings, and punctuation errors. It also helps confirm casing, improve style, and remove paraphrasing. Digital marketers can use this tool to correct the grammar of ad copy, product descriptions, emails, blog posts, etc.

Pros:

• This language tool not only correct spellings but also provides full analysis.
• AI grammar makes writing more impressive, formal, and fluent instantly.

Cons:

• Sometimes this AI tool struggles with complex sentence structures and writing styles.
• Sometimes, you may be unable to understand context, resulting in incorrect suggestions that can change the meaning of the text.

Pricing:

• For individual users: 2.9$ / month
• For teams: 5.53$ / month

4. Summary generator

This AI summary generator is used to summarize the text quickly. This tool condenses long articles, documents, and papers with the click of a button. This summary generator is really helpful for digital marketers as sometimes they have to extract the key points from long posts, and emails.

Pros:

• This AI summarizes long text quickly and accurately.
• Summary AI picks up important information and maintains originality while summarizing.

Cons:

• This tool is sometimes unable to maintain the uniqueness of the text.
• Sometimes unable to extract desired key points.

Pricing:

• This AI summary generator is free of cost.

5. AI humanizer

AI humanized is a tool that humanizes text generated from AI sources like chat GPT, Gemini, and other AI platforms. This tool uses advanced NLP techniques to convert the AI content into humanization. This humanizer tool makes the complex content easy, friendly, and human-like. Marketers can produce formal and quality content, by utilizing this tool immediately.

Pros:

• This tool works smoothly on all devices whether you are on a desktop, tablet, or mobile phone.
• Easy to use.

Cons:

• Lack of creativity
• Low emotions and empathy

Pricing:

• This AI humanizer is free of cost.

6. Venngage

Venngage makes it easy to create high-quality infographics, allowing users to transform complex data into attractive and easy-to-understand visuals. Utilizing AI technology, Venngage can suggest layouts, colors, and icons based on the input content, saving time and ensuring that the infographics are visually impactful and informative. This combination of smart design and automation makes Venngage an excellent choice for marketers looking to enhance the quality and efficiency of their visual materials.

Pros:

• Makes infographic creation accessible for non-designers.
• Save time
• Gives AI suggestions for layouts, colors, and icons.

Cons:

• Limitedly compared to professional design software.
• While user-friendly, there's still a learning curve to mastering infographic creation.

Pricing:

• Free: Limited features, watermarked exports

7. Flick

Flick AI is an all-in-one social media marketing platform. This AI helps you to brainstorm, write, schedule, optimize, and plan the process to grow your social media. Flick AI is a helping hand for marketers, creators, and busy business owners. This tool quickly manages your social media accounts and saves time.

Pros:

• Automatically picks effective hashtags for your posts and increases reach.
• Quickly generates creative content ideas and writes engaging captions for your posts.

Cons:

• It supports Instagram, Facebook, LinkedIn and Tiktok but some of its features are only for Instagram.
• No free version

Pricing:

• Solo: £11 /mo
• Pro: £24 /mo
• Agency: £55 /mo

8. Predis.ai

Predis.ai is a cutting-edge tool in the digital marketing landscape, designed to create content and enhance social media marketing strategies. This tool helps businesses and individuals generate high-quality content, schedule posts, and analyze social media performance effortlessly.

Pros:

• Predis.ai helps increase audience engagement and analyze trends.
• Saves time and effort.

Cons:

• New users might face a learning curve when getting accustomed to the platform's features and functionality.
• Predis AI is expensive for small businesses or individuals.

Pricing:

• Free: 0$ / month
• Light: 32$ / month
• Premium: 59$ / month
• Agency: 249$ / month

9. Canva

Canva is a versatile graphic design platform that allows you to create stunning visuals with ease. With its intuitive drag-and-drop interface, Canva caters to both beginners and experienced designers. This tool offers a wide range of design needs for marketing and social media posts.

Pros:

• This tool provides a quick and efficient way to create professional-quality graphics.
• Canva's easy-to-use interface makes it accessible for users of all skill levels.

Cons:

• Canva offers limited customization.
• Cost of Premium Features.
• Its free version has restrictions on file types and sizes for export.

Pricing:

• Free: 0$
• Pro: 55$ / year for 1 person
• Teams: 50$ / year, per person
• Enterprise: Depend on the size of team

10. Lumen5

Lumen5 is an innovative video creation platform that transforms text-based content into engaging videos effortlessly. This platform is ideal for marketers and content creators looking to enhance their digital presence. This tool is highly effective and helpful.

Pros:

• This AI tool allows users to produce high-quality videos without any editing skills.
• Lumen5 reduces the time required to create videos by automating much of the production process.

Cons:

• Frustrating to deal with new features.
• Finding the right background music is time-consuming.

Pricing:

• Basic: 19$ / month
• Starter: 59$ /month
• Professional: 149$ / month

11. Background Remover

Background remover uses artificial intelligence. This tool removes and changes the background immediately. This AI removes the background effortlessly within just seconds. The background remover simplifies the editing process, enabling users to achieve clean and polished results with ease.

Pros:

• Automatically remove background you just have to upload an image.
• Easy to use interface

Cons:

• Sometimes remove important details along with the background
• Limited free plan

Pricing:

• Pay as you go: 0.90$ / image
• Subscription plan: 0.20$ / image

12. Tweet Hunter

AI tweet generator is an all-in-one Twitter growth tool designed to help you grow and monetize your audience. Tweet Hunter is an incredibly excellent tool. This tool promises to help you find the best content to share and schedule tweets for maximum engagement. Besides this, this tool also gives insights into key performance metrics for your Twitter account.

Pros:

• Measures the impact of your Twitter campaigns.
• Tweet hunters scheduling and automation features save hours every week.

Cons:

• Pricing plans are not effective for small businesses or individuals.
• Suggestions are not always supportive.

Pricing:

• Starter plan: 49$ / month
• Superior plan: 99$ / month

13. Image to text

Image-to-text uses OCR (optical character recognition) technology to extract text from images. This image converter is highly recommended for digital marketers. This tool enables marketers to extract valuable text from images, such as logos, slogans, or product descriptions.

Pros:

• Quickly extract text from any image.
• Versatile tool supports a wide range of languages.

Cons:

• Low image quality
• Formatting the extracted text consumes time.

Pricing:

• Image to text is totally free of cost.

14. Text to image

This AI image generator tool creates images from text, similar to how Mokoweb offers online guides to use image generation tools like footer. "Text to image" helps you capture your ideas and thoughts into the image. This AI tool allows you to create unique artwork in seconds and helps you enhance your digital presence.

Pros:

• Allows easy modification and adaptation of images.
• Generates innovative visuals.

Cons:

• Lack of authenticity and emotional depth.
• The quality of the image is sometimes poor.

Pricing:

• Plus: 0.99$ / month
• Premium: 4.90$ / month
• Team: 9.91$ / month

15. Meme maker

This meme maker helps you create memes easily. This is a free online image maker that lets you add custom resizable text, images, and templates. Marketers can use memes to boost their campaigns and connect with their audience through viral content.

Pros:

• Fast and user friendly
• This tool offers effortless editing options

Cons:

• Sometimes generated low quality memes
• This AI meme maker sometimes lacks the personalized touch that comes from human creativity.

Pricing:

• 95$ / month

Image by Freepik, and Pixabay.