Social media marketing is face-paced and it’s crucial that your brand is up to date on current trends. Marketing has evolved due to social media and platform algorithms. Most established companies advertise their brand on a variety of platforms simultaneously. Having a social media team or manager can help your brand do well with content creation. Ephemeral content is a huge way to boost your brand's marketing strategies. It is the new wave of advertising and business promotion. This is why you need to get your brand involved in the ephemeral content space.