Everyone likes to hear that someone else has enjoyed something that they are considering buying or trying, it is simply just human nature. Crowd tested, crowd approved, at the end of the day; is going to gain a higher percentage of increase in consumer buy in than any discount ever could. Consumers are naturally going to trust a product that they feel has benefited people like them before. So, here are seven easy ways to incorporate consumer testimonials in your emails to customers. It is important to use these in ways that feel natural, so the customer does not think you are simply throwing meaningless data at them to entice them towards your product. Here are our top seven tips:

If you want to start a paid social media campaign, but feel overwhelmed at everything that goes into it, we’re here for you. We did all the legwork and compiled a handy beginner’s guide to running a successful social media campaign to ensure you have everything you need to get started.

Want more customers to visit your eCommerce site? Consider affiliate marketing!

According to FindStack, 80% of large brands have an affiliate marketing program. eCommerce brands are no stranger to affiliate programs. So, how do you start?

To run a secure, reliable, and functioning freelance business, you need to work with contracts. Contracts act as a safety net for your business and clients. But what should you include in your contract? And do you have to sign one?

Marketing through email is a vital part of any business. Whether you're targeting consumers or companies, it takes many responsibilities to get the job done smoothly and effectively – from launching campaigns & managing lists to nurturing leads.

The way you write an email can make or break your marketing efforts. One of the most important aspects that sets successful emails apart from those that don't convert is written and what tone is used. This article will give you some tips to help set up a winning strategy for your next email campaign with the help of language skills.

Social media marketing is one of the fastest-growing industries in the world. Social media has billions of active users every single day making it a fantastic place to advertise, showcase products, build a customer base, and increase sales. No matter which stage of your business development you’re at, you can likely improve your growth by including a social media marketing strategy into your marketing plan.

Do you want to promote your business on Twitter but don't understand the platform's algorithms? We've collected seven types of tweets that will increase sales, traffic, and brand awareness. Twitter has over 330 million monthly active users. For this reason, Twitter is the most demanded platform for business, as it provides a great list of potential customers.

Selling products in the marketplace requires online sellers to look for effective ways to reach their potential customers. Having fine products and services is one thing and availing them to your customers is another.

How you present your brand determines the success of your enterprise based on whether the customers are satisfied or not. After establishing a great business, take time to go to the marketplace with your best offering. Here are ten reasons why you should do so.

As a business owner, you need a long-term plan that guarantees the continuity of your brand. It should be a customized marketing strategy that aligns with the products you sell and your specific business model. And your goal should be to establish a sustainable approach to sell your products and services to qualified customers. This is the surefire way of running a successful business that grows exponentially and has a solid connection with its customers.

CRO (conversion rate optimization) is currently one of the most popular topic in eCommerce marketing today. Over time, marketers have found the practice of modifying certain website elements and testing them to prove their effectiveness in their toolset. For example, the red CTA button on an eCommerce website is proved to be more effective than a blue button upon split testing. That's how CRO works.